This post is for new Beachbody Coaches, Coaches that are struggling to get the ball rolling in their business, or anyone thinking about becoming a Beachbody Coach. I’m going to give you the general concepts on what Beachbody Coaches do, what to expect, and some of the things you will need to do if you want to be successful.
You don’t need to be a personal trainer, a fitness professional, an expert on health and nutrition, and you don’t even need to be in great shape to be a Beachbody Coach.
Here are the 6 basic things you’ll do as a Beachbody Coach:
- Share the opportunity with others
- Share the products with others
- Enroll new Coaches into the business
- Sell products
- Supports your Coaches
- Support your customers
The key to success as a Beachbody Coach is to focus on those 6 things above.
SEE ALSO: 8 Steps To Build Your Beachbody Business
How To Be A Successful Beachbody Coach – It’s Not Easy
Before I explain how to be a successful Beachbody Coach we first have to figure out our own individual definition of success. Whether if it is to make a lot of money, have financial and time freedom, to be able to call your own shots and do what you want when you want, or to just live a stress free and happy life. We all have our own definitions of success, which usually start at making money, after all, it is much easier to be able to call your own shots if you have money.
Dictionary.com give this definition of success; the attainment of wealth, position, honors, or the like.
Generally speaking, most people’s success will be determined by the amount of money they make. It feels great to be able to help people get healthy and fit, but if they aren’t making any money, they won’t consider themselves successful. Don’t be confused by the word “Coach”, it is really just another word for distributor. A a Beachbody Coach, you won’t really be “coaching” people, the videos do all of the coaching. So with that being said, this is what I see happening with many new Beachbody Coaches. A customer will have awesome results with P90x (or any other Beachbody workout program), and fall in love with it, which is great because Beachbody does have awesome products. Then this customer will find out how they can earn money by helping others get healthy and fit with the Beachbody Coaching program. So they decide to become a Beachbody Coach.
Here is where the problem lies, having a love of the product and passion for health and fitness is great, but it is not enough to be successful in this business. This is a “business”, and it is “your business”. As a Beachbody Coach you are the CEO of your own company. This means there are business related things you are going to have to learn if you want to be successful. Of course anyone can sign up and earn a few extra bucks selling a few products to people that they know. But if you want to earn a full time income there are things you will need to learn.
The business model Beachbody uses is called network marketing, multi-level marking, or relationship marketing, they are all the same thing. As a Beachbody Coach, it is important to learn what network marketing is, how it works, and have true belief in the model. A great book to pick up is, Your First Year in Network Marketing, by Mark Yarnell. There will be people telling you that it is a “pyramid scam”, and if you aren’t educated on how the model works, you may believe them. This step is very important, especially for new Coaches.
When someone asks me, “is Beachbody a pyramid scam?”.
I reply with, “what defines a pyramid scam?”
Then, depending on their definition of a pyramid scam (they usually don’t even know what a real pyramid scam, ponzi scheme is), I suggest to them to do the same thing I did, which was go down to the Federal Trade Commission and ask them what a pyramid scam is and if Beachbody is a legitimate company. Anyone that does their research will find that Beachbody has an A+ Better Business Bureau rating, and was a successful company for 8 years before they even launched their home based business opportunity. Why would a successful company that could of easily chose to sell their products in retails stores, decide on the network marketing business model if it wasn’t legit? That just wouldn’t make sense.
Ok, I kind of strayed off topic there for a moment, I just wanted to stress the importance of learning how the business model works and believing in it. Normally I don’t even like debating with someone on the network marketing business model, trying to change someone’s mind on the issue takes way too much energy and usually ends up being futile.
How To Be A Successful Beachbody Coach – Learn Marketing
Once you understand how network marketing works, you will want to learn some basic marketing skills. Again, this is a business and you will need to acquire the proper skill set if you want to be successful. Things like general conversation skills, how to talk to people on the phone, how to handle objections, copywriting, direct response marketing, social media marketing, online marking, and etc. You are probably saying to yourself, “damn, I have to learn all of that if I want to be successful?”. YES!! You need to learn these things if you want to be successful. You may not have to learn all of these things, but you will at least have to pick one or two skills and work to get really good at them.
To be successful as a Beachbody Coach you are going to have to stay focused and be persistent. There will be highs and lows in this business, and it is very easy to get distracted by shiny objects. Once you are involved in a network marketing company, you are going to be approached by people involved with other companies trying to recruit you. They will have latest and greatest “ground-floor” opportunity, and it will sound great, but don’t fall for it. Stay focused and take the necessarily daily actions you need to take to build your Beachbody business.
Another thing you will have to learn is to not take rejection personally. People are going to tell you no. People are going to tell you that you are wasting your time with this opportunity and say all kinds of negative things. Don’t get emotional when someone tells you no. In fact, a good strategy is to try and get a certain number of “no’s” a day. With this strategy, it is guaranteed that you will eventually get some “yesses”. There has even been an entire book written on this strategy, Go for No! Yes is the Destination, No is How You Get There.
Treat your Beachbody business like a real business. If you sign up to be a Beachbody Coach with the mindset of, “I think I’ll give this Beachbody thing a try”, you are setting yourself up for failure. You need to draw a line in the sand, and be determined, no matter what, to make your business succeed. Because the cost to join is so low, it is very easy to quit and give up when you get discouraged, and you will get discouraged at some point, it’s inevitable. You need to have the right mindset if you want to succeed.
“The three great essentials to achieve anything worth while are, first, hard work; second, stick-to-it-iveness; third, common sense.” -Thomas Edison
Continually working on your personal development, having the right mindset, gaining the necessary skills, and being persistent is how to be a successful Beachbody Coach. This may all sound like a lot of work, because it is. There is a lot of hard work and effort involved if you want to succeed…but the end result is definitely worth it.