Marcus Ochoa’s Top 10 Book List

Marcus Ochoa's Top 10 Book ListI’d consider myself an avid reader. I love to learn new things and have a hunger for knowledge. Reading is a great way to satisfy this “hunger”. It’s also a great way to be inspired and motivated.

Reading just 10 pages a day (consistently) can be a life changing habit. I attribute reading as one of the main factors to the successes I’ve had so far, and because I don’t plan to ever stop reading new books and learning new things, I know I’ll continue to grow as a person and attract more and more success into my life because of this daily habit.

If you don’t consider yourself a “reader”, my advice is to become one.

“The man who does not read good books has no advantage over the man who can’t read them.” -Mark Twain

“You will be the same person in five years as you are today except for the people you meet and the books you read.” -Charlie Jones

Obviously just reading the books is not going to make a difference. You must “study” the books and implement what you learn. I read a recent study that claimed that 95% of people who read a book don’t implement what they learn. It’s all about implementation.

Many people have asked me what my top book recommendations are. So I put together a list of my top 10 book picks on network marketing specifically, and my top 10 picks on general personal development. The list will be a constant work in progress and I’m sure it will change as I read new books. But as of right now, here’s my list!

Top 10 Books On Network Marketing

1.) Go Pro: 7 Steps To Becoming A Network Marketing Professional by Eric Worre. Such a great book and an all around valuable tool that will help you grow your business. Eric breaks down all network marketers into 3 categories, “Posers, Amateurs, and Professionals”. Your goal is to become a “Professional” and Eric explains exactly how to do that in this book. It’s a quick read that is packed with great tips, advice, and information.

2.) The Four Year Career by Richard Bliss Brooke. Network marketing explained. This book is packed with ideas, tips, and strategies that will help you grow your business. Real success stories shared that will inspire and motivate you.

3.) The Flip Flop CEO by Janine Finney, Lory Muirhead, and Whitney Roberts. Written by a mother-daughter duo that didn’t see eye-to-eye on the business model of network marketing. This book gives the facts on network marketing and a great perspective of it.

4.) Beach Money by Jordan Adler. Jordan tells his story of struggles and frustrations, to eventually success in network marketing. He explains how he did  it, and how you can do it too.

5.) Building An Empire by Brian Carruthers. Brian gives some great insights on growing your business. He shares what he’s done to become a million dollar a year earner.

6.) Your First Year In Network Marketing by Mark Yarnell. This book is a little “dated”, but still packed with great information and tips.

7.) How Is That Working?: A Roadmap from Rat Race to Freedom by Robert Hollis and Max J. Miller. How is that working? Is a question we all need to ask ourselves. Filled with many “golden nuggets”, Robert Hollis is not just a man who talks the talks, but he also walks the walk and practices what he preaches.

8.) Raising a Giant: A Book about Network Marketing by Bob Crisp. Bob was one of the fastest growing leaders ever within the Amway corporation. Bob shares his story of going from insurance salesman to living a jet setter lifestyle and then losing it all. This book focuses on the keys of becoming a leader in this profession and take you and your business to the next level.

9.) Mach II: With Your Hair On Fire by Richard Bliss Brooke. Self-motivation and visualization are the key focus points in the book.  And Richard does a great job at making it simple, understandable, and exciting. If you tend to procrastinate, need motivation or inspiration, this book is for you.

10.) NetEasy Marketing: Taking the ‘Work’ out of Network Marketing by Wes Melcher. In this book Wes shares how to take your network marketing business into the 21st century.  He puts things so simply that veterans and newbies can relate to it.  There’s some cutting edge stuff in here you need to learn and a very simple, easy to follow game plan on how to build a highly successful network marketing business.

Top 10 Books On Personal Development

1.) The Compound Effect by Darren Hardy. No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is based on the principle that decisions shape your destiny. Little, everyday decisions will either take you to the life you desire or to disaster by default. I’ve read this book several times and mine is worn and filled with highlight markings and notes.

2.) The Magic Of Thinking Big by David J. Schwartz. This book gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don’t need to be an intellectual or have innate talent to attain great success and satisfaction—but you do need to learn and understand the habit of thinking and behaving in ways that will get you there. This book gives you those secrets!

3.) Awaken the Giant Within by Anthony Robbins. In this book Anthony Robbins provides a step-by-step program teaching the fundamental lessons of self-mastery that will enable you to discover your true purpose, take control of your life, and harness the forces that shape your destiny. At over 500 pages, this is a long book, but it’s filled with valuable insight and information.

4.) What to Say When You Talk to Your Self by Dr. Shad Helmstetter. Each of us is programmed from birth and our upbringing, and as much as 75% or more of our programming may be negative or working against us. In this book, Shad Helmstetter shows us how to erase and replace past mental programs with healthy, new programs that can be positively life-changing. Considered by many to be one of the most important and helpful personal growth books ever written.

5.) How to Win Friends and Influence People by Dale Carnegie. This book is older, but the wisdom is timeless. In it you’ll learn  three fundamental techniques in handling people, six ways to make people like you, twelve ways to win people to you way of thinking, nine ways to change people without arousing resentment, and much more!

6.) The 15 Invaluable Laws Of Growth by John C. Maxwell. The importance of being a lifelong learned is explained in this book. Follow the laws laid out for you, and you will grow as a person, and attract success into all area of your life.

7.) The Slight Edge by Jeff Olson. This book is similar to #1 above (The Compound Effect), but it’s still a great read a worth mentioning on this list. This book is all about turning simple disciplines into massive success and happiness. In our habits and daily choices we make, either the “slight edge” in working in our favor, or against us.

8.) The Morning Miracle by Hal Elrod. Change your morning routine to change your life. Even if don’t consider yourself a “morning person”, this book will inspire and motivate you to think and act differently. A simple plan laid out for you that can truly be life changing. Simple and effective.

9.) The 7 Habits of Highly Effective People by Stephen R. Covey. In this book Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With powerful insights and spot on anecdotes, Covey reveals a pathway for living with fairness, integrity, service, and human dignity–principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

10.) As a Man Thinketh by James Allen. Considered a classic self-help book. Its underlying premise is that noble thoughts make a noble person, while lowly thoughts make a miserable person. In “As a Man Thinketh,” James Allen reveals how our thoughts determine reality. Whether or not we are conscious of it, our underlying beliefs shape our character, our health and appearance, our circumstances, and our destinies. Allen shows how we can master our thoughts to create the life of our dreams!

And 2 Bonus Books On Selling…

11.) Go For No! by Richard Fenton and Andrea Waltz. In a world inundated with sales books on getting to yes, this book recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No!

12.) The Psychology Of Selling by Brian Tracy. Double and triple your sales, in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.

My recommendation is to pick up all of these books. Read them, study them, devour them (multiple times), and most importantly, apply and implement what you learn. Every one of the books I listed has the power to be life changing if the principles in them are applied.

While reading, act as if you are having a conversation with the author. Except they are doing all of the talking. Let them do the talking (they’re the experts). You job is to be a good listener and apply what is being taught. Books are amazing. For only $10 you can have a 4 hour conversation with an expert on any topic that you’re interested in. They’ve done all of the research, they have “been there…done that”. Normally their books are based off of decades of experience. We’d be foolish not to read as often as possible.

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