Here’s how most new Beachbody Coaches start (and end) their new business venture.
You get signed up, are super excited, you know it’s going to take some hard work, but you’re up for the challenge and can’t wait for the big money to start rolling in.
The first thing you do is make a post on facebook that says something along the lines of, “I’m now a Beachbody Coach, go to my website and buy my stuff – Click my link here – YourLink”.
You wait for the “Likes” and “Comments” to start rolling in… and crickets… Nothing. No one seems to care.
Maybe you even get some negative feedback from close friends and family saying things like, “isn’t that a pyramid scam?”
Your excitement is gone, you think to yourself, “this is going to be harder than I thought”.
You stop trying.
You give up.
You say to yourself, “my uncle Bobby was right, this doesn’t work.”
Unfortunately, this (or something similar) is the case for 80% (my guesstimate) of all new Coaches.
This is their approach to building their new Beachbody business, and when it doesn’t work, they are lost on what to do or try next.
So what’s the answer?
First, failing is good. It’s part of the process. It’s proof that you are trying.
What’s important is to learn from failures. It’s called “experience”.
No one gets started in a business like this and has instant success. There is a learning curve, it’s a process.
As a brand new Beachbody Coach, you don’t know what you don’t know. It takes time figure out and learn what works and what doesn’t.
As with most things in life, time and experience is what makes all of the difference.
So with that being said, In this post I’m going to show you what has worked for me. It’s important to note the methods and strategies I share are NOT the only way to build a Beachbody Coach business. There are many ways, but I’m sharing what has worked for me. It may not the best option for everyone. (Also, it could done in addition to what you already doing.)
For those of you wanting to know my SECRET and how I’ve built a successful Beachbody business that has earned over $700,000 (at the time of this writing and still growing) in commissions and bonuses, this post is my “SECRET”.
Read through it slowly.
Read it twice (or as many times as you need).
If you’re like most people when building your Beachbody business you don’t want to bug your friends or family, or be the typical pushy salesperson.
I get it, that’s completely normal, no one want to be “that guy” (or girl).
In this post I’m going to explain exactly how I have built my business without bugging people (and oddly enough, hardly ever actually talking to people).
Before I get into the “meat and potatoes” of this post, I want to preface it by emphasizing the fact that the easiest and quickest way to build your Beachbody Coaching business will be by talking to people that you already know.
This is important so I want to repeat it…The easiest and quickest way to build your network marketing business will be by talking to people that you already know.
The business model Beachbody uses is called “network marketing” because you are marketing to your network of friends, family, coworkers, acquaintances, etc. Ideally these are people that know, like, and trust you.
Important distinction – Recommending a product or service to someone that already knows you, trusts you, and genuinely likes you is much different than recommending a product or service to a complete stranger. Obviously it’s much easier and effective to recommend something to a person that you already know.
“But I Don’t Want To Be Salesy And Approach My Friends Or Family”
I hear this one a lot. Many new Beachbody Coaches don’t want to face that awkward feeling of being “salesy” towards their friends and family, and I get it, I don’t want that either.
My advice is to, if you don’t already, use and learn about Beachbody’s products so that you genuinely love them. Hopefully you would buy, use, and recommend Beachbody’s products to others, even if you weren’t involved in the business or being compensated for doing so. This is when network marketing becomes natural and there is no awkward feeling of being salesy or pushy. You’re simple sharing and recommending a product that you use yourself, and love.
Below is great advice from Richard Bliss Brooke. In his book, The Four Year Career, he writes,
“…most people think they have to sell the product. It’s better to see yourself just recommending it, like you would a good movie or restaurant. You listen to the people around you…listen to their problems. And when someone shares a problem your product can solve, just tell them your story. Let them decide if it is right for them. If you recommend a great Italian place and the person says, “I don’t like Italian,” then the conversation is probably over. if they say, “that place is too expensive,” you just let it go as their opinion. You don’t argue, right? Don’t sell or argue with customers either. Just recommend it. If it is a fit, perfect. if not, let it go.”
The point I’m trying to make is, talk to people. Talking to people with excitement and enthusiasm is the key to success in network marketing.
“But I Don’t Know Anyone”
This is also something I hear a lot from new distributors, “I don’t know anyone”. Finding people to talk to and meeting new people is a skill that can be learned. In fact, in Eric Worre’s popular book Go Pro, the first skill he lists is “finding prospects” and he devotes an entire chapter on how to do it.
It’s easy to say, “I don’t know anyone”, and then let that be your excuse on why you aren’t having success in your business. But don’t let that be YOUR excuse. Become good at meeting new people. Practice. Practice. Practice. And over time you’ll have a never ending stream of new people to talk to about your products and opportunity.
There Is Another Way – Content Marketing
In addition to talking to people that you already know and going out there and meeting new people, content marketing can be a great way to get more eyeballs on your business and what it is you are offering.
Content marketing is simply creating content as a way to acquire potential customers. It could be a blog, youtube videos, sharing content across social media platforms such as facebook, instagram, pinterest, twitter, etc.
The key to content marketing is to create content that is valuable. You want to create content that your readers, viewers, and followers will find helpful in some way. It could be a “how-to” of some sort, tips, inspiration, motivation, valuable knowledge you acquired, etc.
Create value for your followers. Don’t just say, “buy my stuff”.
In the beginning of this post I mentioned how recommending something to someone that already knows, likes, and trusts you is different from recommending something to a complete stranger. With strangers (your website viewers, video watchers, followers, etc) your job is to get them to like you and trust you. A great way to accomplish this is to give them helpful and valuable content.
Create Once – Works 24/7 For You
One thing I love about content marketing is that you only spend the time to create it once, and after that it’s out there in internetland working for you 24/7. Every day, all day long, while you’re asleep, people in any part of the world can be viewing your content.
Real World Example – Case Study
Let’s take a look at a real life example to show the power and time leverage of creating content. Back in August of 2015 I made a video that is just over 4 minutes long and that has been viewed (at the time I’m writing this) over 52,900 times.
(If you’d like to see the video I’m referring to you can find it here: https://youtu.be/GUcOjuhEiuo)
If you watch the video you’ll notice that it’s a very simple and unprofessional video that required no edits. From start to finish I spent no more than 30 minutes taking this video and uploading it to YouTube.
What is awesome about video is that you spend the time putting up the video once, then the video is out there in internetland, working for you 24/7.
While you’re off doing other things, like working your regular 9-5 job, playing with your kids, swimming at the beach, on vacation, or sleeping, people can find your content and it’s working for you 24/7 365 days a year!
If we do the math on this video, 52,900 views, 4 minutes long, equals 211,600 minutes, or 17,633 hours people spent watching my video… 17,633 hours! (That is over 734 days of 24/7 nonstop views… over 2 years!) And that IS just from one video. (As I write this I’m realizing I should be making more videos.)
So I spent 30 minutes putting the video together, and got 17,633 hours worth of viewing time for it…I’d say that’s pretty good ROI for my time. I’m certain this video has made some sales and signups for me.
Video can be an effective way to promote your business. Although most people feel uncomfortable doing it, including me. I’m not an expert on video, or video marketing, or anything like that. I simply make a video, put in a relevant title, description, and tags so that people can find it. If you feel uncomfortable making video, my challenge to you is for you to step out of your comfort zone and just do it. The more you’ll do it, the better you’ll get at it.
Keep this is mind, BAD video is better than NO video…
Also, keep in mind that you most likely won’t see drastic results from one or 2 videos. So I don’t recommend making 1 video, then sitting back and waiting for it go viral, because the chances are very good that is NOT going to happen.
A great idea is to commit to making 1 video a week (or more), and stick to whatever schedule it is that you set. If you make one video a week, over the course of a year, you’d have 52 videos uploaded that are out there working for you 24/7.
Chance are you’re more articulate, and better than looking than me… so why not put yourself on video too!
If you decide to make a video, send it over to me once you have it up, I’d love to see it.
Don’t let “technical difficulty” stop you or get in your way. You don’t need a fancy camera, equipment, or editing software to put out a nice looking video. With most cell phones you can create a high quality video and getting it on youtube is very easy.
Don’t say, “I would but I don’t know how to do it”. Take the time to learn how. Pay someone to teach you if you have to do. Be resourceful.
Share a message that your viewers will find helpful and valuable, you don’t want your video to just be a “buy my stuff” sales message.
Include a “call-to-action” of some kind at the end of your video. Give your viewers a next step to take. For example, you could say, “I’ve created an ebook on this to explain things further that I want to give to you completely for FREE, just head on over to my website at www.YourWebsite.com to get it… .again, that’s YourWebsite.com”. Having a clear and concise call-to-action is vital.
Don’t be a perfectionist and worry about how you look or sound. You don’t have to be perfect. Viewers like “real” and will relate more to you if you’re not “newscaster” perfect. Just hit record and start talking, you’ll get better with practice.
YouTube VS Facebook Live/Video
It’s important to understand the difference between different platforms. Facebook and Instagram video have their place, but your reach is generally limited to only your friends/followers. Also social media posts have a “shelf life”, within a day your content is long gone. (It’s still there but no one will be looking at it.
With YouTube videos, they are added to the search engines and can be found by others searching for exactly what you are sharing. In my opinion, created video for YouTube will yield much better results than putting them on Facebook/Instagram.
The screenshot below is an example of my video showing up on the first page of google for the phrase, “how to stream beachbody on amazon”.
I’m not saying to not make videos for Facebook or Instagram, what I’m saying is to also make them for YouTube.
Nowadays I don’t really know the difference between a website and a blog, in my eyes they are basically the same thing. But the actual definitions are not really important. With blogging, and creating content in the form of blogs, the concepts are the same that I talked about above with videos.
You create a blog post once, and it’s out there for people to find… FOREVER!
Again the key is to create useful content that your readers will find valuable and helpful. A great combination is to make a video, and then also make a blog post on the same topic, basically writing out in words what you are saying in your video. Then, once your blog post is up, you can embed your video into your blog post. This way people searching can find you searching on youtube, and google! (Getting ranked and found on Google is not as hard as most people think.)
The biggest thing to remember is to create quality content. Creating content is a great use of your time as you are leveraging these tools to work for you 24/7. (Remember my 1 hour to create a video that been viewed for 17,633 hours example above.)
Blogging Tips – Not Sure What To Write About?
“But I don’t know what to write or make videos about.”
This is probably the #1 excuse I hear when it comes to content creation.
My harsh answer to this question is, “figure it out”. There are so many options and directions you can go.
Don’t overthink it. Make posts that your visitors will find helpful by answering questions.
Or, pick a workout program and document you experience. You could create a daily post and video going over how the workout went, how good you stuck to the meal plan, how you’re feeling, etc. And of course you’d have a link in your post that says something like this below:
As you learn new things, share them in a blog posts for others. And if you have a question about something, there is a good change many others also have the same question. Find the answer, then creating a blog post sharing the answer with others.
Having your own website/blog gives you a chance to get creative.
Patience And Consistency Are The Key To Success With Content Marketing
The biggest reason for failure I see is that people simply quit too soon. They start a blog, make a few posts, and sit back and expect people to start showing up, which doesn’t happen right away. Content marketing is a long term strategy. It can take months, even years before you start to see the results of your work. It’s important to understand this going in so you don’t get discouraged and give up too soon like most people do.
Remember, if it were easy, everyone would be doing it.
The key is stick with it past the normal quitting point of most people (which I’d say is around 3-6 months). Create quality content consistently and over time you’ll see results.
“Anyone can set up a blog and add 3 posts, but very few will create and add 3 posts a week for an entire year.”
If you’ve been wanting to set up a blog of your own but don’t know where to begin, here’s a simple way to get started completely for FREE!
Remember, content marketing is not easy, but it can be effective if you’re willing to put in the work.
In conclusion, I just want to reiterate the fact that the easiest and quickest way to build your network marketing business will be by talking to people that you already know. Content marketing is not not something that is for everyone. I personally know many successful network marketers that don’t even have their own website and are crushing just going out into the world using old school belly-to-belly tactics.
Talking to people, face-to-face with excitement and enthusiasm is the key to success in network marketing.
If you’ve found this post helpful, leave me a comment below letting me know, I’d love to hear from you!
And if you need additional help with anything, you can always send me an email!
SEE ALSO: Do Some Beachbody Coaches Fail?